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- Title
Factors Infl uencing Purchase and Non-Purchase Behaviour in Online Shopping.
- Authors
Bhagat, Sneha Mahendra
- Abstract
This research papermainly tries to identify the factors infl uencing purchase decision of online shoppers andfactors which need to be improved by e-commerce websites. It also aims at studying the reasons given byconsumersfor refraining fromonline shopping.A quantitative research was carried out on a sample of 160 respondents and their responses were analysed using factor analysis.The resultsof the survey analysis revealed that purchase decision factors for online shoppers were convenience& benefi ts of online shopping, website features & services, and promotional activities done by websites. The factors which need to be improved by e-commerce websites were display of products & services by websites, after sales service and logistics.Consumers avoided online shopping due to risks associated with online shopping, no trust on e-commerce websites and costly products. Implications of this research can be used by e-commerce websites to understand online shopping behaviour of consumers.
- Subjects
ONLINE shopping; ELECTRONIC commerce; ELECTRONIC services; PERSONAL shoppers; SHOPPING tourism
- Publication
Anvesha, 2015, Vol 8, Issue 1, p34
- ISSN
0974-5467
- Publication type
Article