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- Title
DIMENSÕES CULTURAIS E COMPORTAMENTO DE RISCO DOS BRASILEIROS.
- Authors
MENDONÇA DE ANDRADE, ALINE; CASÉ DE OLIVEIRA, JOSÉ SÉRGIO; FREITAS DE CERQUEIRA, ANDERSON JOSÉ
- Abstract
This theoretical-empirical aims to map the cultural characteristics of the Brazilians who make up the analyzed sample, based on the cultural dimensions of Hofstede, and to verify the relationship between cultural values and risk behavior in decision-making in scenarios of gain and loss. For this, a questionnaire was applied via email and social networks, obtaining responses from 448 participants. The method of ordinary least squares was used with statistical inference via bootstrap. From the tested hypotheses, a positive influence was found between uncertainty aversion and the risk premium in the gain model. Furthermore, there were statistically significant results between control variables and risk appetite. The study contributes to the expansion of knowledge in the area, highlighting the importance of knowing the cultural differences between Brazilian regions and the possible impacts on risk behavior for companies and public policy makers.
- Subjects
AT-risk behavior; GOVERNMENT policy; RISK premiums; INFERENTIAL statistics; RISK aversion
- Publication
Revista de Administração FACES Journal, 2022, Vol 21, Issue 4, p48
- ISSN
1517-8900
- Publication type
Article