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- Title
The interest of Romanian consumers in using QR codes in restaurants and pubs.
- Authors
BĂLĂȘESCU, Marius; DOVLEAC, Lavinia
- Abstract
The fast development of smartphone technology has created an opportunity to use QR code, considered a popular way of mobile tagging due to its ease of use. Various types of hospitality units, such as accommodations or restaurants and bars have found in QR codes an excellent marketing tool. This paper presents the results of a marketing research study conducted in Brasov city from Romania regarding the consumers' interest in using QR codes in restaurants and pubs. The results show that mostly the young generation of consumers is aware of QR codes existence because they have smartphones and they are always interested in testing the latest technologies.
- Subjects
BRASOV (Romania); TWO-dimensional bar codes; RESTAURANT marketing; BARS (Drinking establishments); MARKETING research; CONSUMER research; LOCATION marketing; MARKETING
- Publication
Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2017, Vol 10, Issue 1, p9
- ISSN
2065-2194
- Publication type
Article