We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Marketing engagement through visual content.
- Authors
MANIC, Marius
- Abstract
Engaging visual is a must in the modern marketing world. Wide access to mass communication devices, with extended visuals enhancements, made visual content an important point of interest for any publisher, on all media channels. The decreasing costs and huge variety of types are premises for an easy and effective marketing investment, with strong benefits for any company and its brands. Loyal customers are achieved and kept through visual content; the lack of it in the general marketing strategy of any producer is a question mark that can lead to a diminishing market share.
- Subjects
MARKETING management; MARKETING orders; MARKETING agreements; MARKETING consultants; MARKET share; MARKETING research
- Publication
Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, Vol 8, Issue 2, p89
- ISSN
2065-2194
- Publication type
Article