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- Title
LES GROUPES FRANÇAIS ET LES MARCHÉS ÉMERGENTS.
- Abstract
Today, emerging markets contribute up to 60% of Lafarge's profits. Thirty years ago, the group was at 90% french and north-american. Bruno Lafont, Chairman, analyses the reasons - market based economies, rule of law, strong growth...- at the heart of this transformation and that made Lafarge able to accelerate its growth. He dwells upon the fact that the emerging countries have common but also specific features. Accordingly, Lafarge rests strongly on local human resources and tries everywhere to become a local actor, integrated in the society.
- Subjects
FRANCE; EMERGING markets; LAFARGE Group (Company); LAFONT, Bruno; CAPITALISM; DEVELOPING countries; RULE of law; PERSONNEL management
- Publication
Revue d'Économie Financière, 2009, Vol 95, p21
- ISSN
0987-3368
- Publication type
Article
- DOI
10.3406/ecofi.2009.5343