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- Title
La democracia interna de los partidos en la era de la comunicación política 2.0: el caso de las primarias del partido popular de 2018.
- Authors
Pérez-Gabaldón, Marta; Nicasio-Varea, Blanca
- Abstract
In the summer of 2018, the Popular Party (Spanish: Partido Popular, PP) held its first national primaries to elect its president. This study aims to analyse, both quantitatively and qualitatively, the Twitter campaign of the two main candidates in the two stages of this process of internal democracy: from 23 June to 5 July, and from 6 to 21 July. The results show that social networks are a necessary instrument in candidates' political communication strategy, as they encourage citizen participation and instant communication, and they allow interaction as well. Nevertheless, the findings also point out that this social network has not fully capitalized on its potential, as the one-way transmission of content has taken centre stage.
- Subjects
POLITICAL communication; PARTIDO Popular (Spain); X Corp.; SOCIAL networks; POLITICAL candidates; COMMUNICATION strategies; POLITICAL participation; DEMOCRACY
- Publication
Doxa Comunicación, 2022, Issue 35, p59
- ISSN
1696-019X
- Publication type
Article
- DOI
10.31921/doxacom.n35a1618