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- Title
Identity in Twitter's Hashtag Culture: A Sport-Media-Consumption Case Study.
- Authors
Smith, Lauren Reichart; Smith, Kenny D.
- Abstract
This case study, using social-identity theory as a framework, examines how sport consumers and producers used different identifiers to engage in conversation during the final games of the 2012 College World Series of baseball. Five major hashtags were noted for each baseball team as primary identifiers; users fit in 3 main groups and subgroups. The analysis of tweets revealed 5 major themes around which the conversations primarily revolved. The study has implications for social-identity theory and team identification, as well as broader implications for audience fragmentation and notions of the community of sport.
- Subjects
TWITTER (Web resource); ONLINE social networks; SPORTS spectators; GROUP identity; BASEBALL teams; BASEBALL tournaments
- Publication
International Journal of Sport Communication, 2012, Vol 5, Issue 4, p539
- ISSN
1936-3915
- Publication type
Article
- DOI
10.1123/ijsc.5.4.539