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- Title
Yaga Consulting Paying the Price of Principled Leadership?
- Authors
Reddy, S. Pratap; Gupta, Vipin
- Abstract
In an age of growing competition, management is much spoken about as planning and implementing strategy for "business growth". However, there are rare breed of leaders who view management as being uniquely rooted and firmly grounded in "principled leadership". Yaga Consulting Pvt. Ltd. (YCPL), impelled by the founder's unique and profound vision of being knowledge-driven not-for-profit alone venture, committed to self-actualization and social impact, has surely built a brand for itself as a model for sustained commitment to principled leadership. Having known for executing great projects for reputed organizations in several countries, it could have all set to become a premier commercial consulting corporation in India. At the heart of being rooted in such unique vision lie certain fundamental difficulties. Has it sacrificed its quantitative growth by being different? In a growing commercial business world, is it pragmatic to be less commercial and shunning direct marketing? How is it going to attract the high caliber human resources? How will it accomplish the challenging tasks ahead without offering competitive financial incentives? Does YCPL as a brand, its uniqueness and knowledge, dependent on the promoter's life span? Is there a new path that can be chartered to grow it as a true business leveraging on its strengths without sacrificing values and principles?
- Subjects
INDIA; YAGA Consulting Pvt. Ltd.; CORPORATE governance; INDUSTRIAL management; CORPORATE growth
- Publication
South Asian Journal of Management, 2006, Vol 13, Issue 4, p108
- ISSN
0971-5428
- Publication type
Article