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- Title
The "New Normal" in the (Post-)Viral Tourism: The Role of Technology.
- Authors
Seyitoğlu, Faruk; Ivanov, Stanislav
- Abstract
This study explores the elements of the 'New Normal' in the (post-)viral tourism and assesses the role of technology. The 'New Normal' of (post-)viral tourism includes supply-related elements (operations, marketing, and finance and strategic management) and demand-related aspects (psychological issues and travel behaviour). Companies would need to reorganise their business processes, while technology is expected to play a major role in the 'New Normal' world. Theoretical, managerial, and policy implications are also provided.
- Subjects
STRATEGIC planning; TOURISM
- Publication
Tourism (13327461), 2022, Vol 70, Issue 2, p151
- ISSN
1332-7461
- Publication type
Article
- DOI
10.37741/t.70.2.1