Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleBook review: Brand Hate: Navigating consumer negativity in the digital world by S. Umit Kucuk.AuthorsZarantonello, LiaSubjectsBRAND Hate: Navigating Consumer Negativity in the Digital World (Book); KUCUK, S. Umit; NEGATIVISM; CONSUMER psychology; NONFICTIONPublicationPsychology & Marketing, 2020, Vol 37, Issue 11, p1635ISSN0742-6046Publication typeBook ReviewDOI10.1002/mar.21402