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- Title
Macho Media: Unapologetic Hypermasculinity in Vancouver's "Talk Radio for Guys."
- Authors
Darnell, Simon C.; Wilson, Brian
- Abstract
In this article, the researchers report findings from a study that investigated the social construction of masculinity in programming offered by "MOJO Radio—Talk Radio for Guys," a station launched on August 6, 2002, in Vancouver, British Columbia, Canada. These results support the notion that commercial media targeted toward certain male demographics employ traditional concepts of hypermasculinity to construct a representational space for "guys" to assert their gendered identities. The research also sheds light on the decisions that guided MOJO programming in relation to the shifting political and regulatory economy of commercial broadcasting in Canada.
- Subjects
MASCULINITY; MOJO Radio (Company); PRIMARY audience; GENDER identity; RADIO broadcasting -- Social aspects; CANADIAN Radio-Television &; Telecommunications Commission
- Publication
Journal of Broadcasting & Electronic Media, 2006, Vol 50, Issue 3, p444
- ISSN
0883-8151
- Publication type
Article
- DOI
10.1207/s15506878jobem5003_6