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- Title
Incorporating Choice Dynamics in Models of Consumer Behavior.
- Authors
McLister, Leigh; Srivastava, Rajendra; Horowitz, Joel; Jones, Morgan; Kamakura, Wagner; Kulchitsky, Jack; Ratchford, Brian; Russel, Gary; Sultan, Fareena; Tetsuo Yai; Weiss, Doyle; Winer, Russ
- Abstract
This paper presents a framework for organizing and discussing factors influencing consumer choice dynamics, how these factors may be incorporated into models of buyer behavior and problems that may arise in estimating such models. The paper identifies research issues and delineates possible approaches.
- Subjects
CONSUMER behavior; CONSUMER attitudes; CHOICE (Psychology); DECISION making; MARKETING; MATHEMATICAL models
- Publication
Marketing Letters, 1991, Vol 2, Issue 3, p241
- ISSN
0923-0645
- Publication type
Article
- DOI
10.1007/BF00554129