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- Title
UNCERTAINTIES DURING THE EVOLUTION OF MARKETING.
- Authors
Çiçek, Mesut
- Abstract
In the literature, there are several issues regarding to marketing which has not been finalized yet during the decades. In this context, the objective of this paper is to represent the uncertainties of the marketing during the development of marketing thought. To indicate that effectively, the author will try to ascertain the answers of the following critical questions providing several examples: "Is marketing a distinct field in social sciences?" "Is marketing a science?" "What is the scope of marketing?" and "Do the marketing practitioners and academics collaborate to be more effective" "Is marketing losing its territories".
- Subjects
MARKETING &; society; SOCIAL sciences; MARKETING science
- Publication
Sakarya Journal of Economics / Sakarya Iktisat Dergisi, 2017, Vol 6, Issue 3, p37
- ISSN
2147-0790
- Publication type
Article