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- Title
Mapeamento do registro de marcas no Brasil e os efeitos causados pela Pandemia de Covid-19.
- Authors
Ladeira, Carolina Barbosa Gomes; Bandeira, Maria da Glória Almeida; Camara, Adriana Leandro
- Abstract
The trademark registration process in Brazil is carried out by the National Institute of Industrial Property (INPI). Many entrepreneurs do not register their brands, often because they do not know how the process works. The covid-19 pandemic brought new business opportunities, which may have influenced the request for registration of this intangible asset by companies. In order to carry out a mapping of trademark registration in Brazil and the effects caused by the covid-19 pandemic, a survey was carried out of the information contained on the INPI website, in the area "statistics and economic studies", in the sections "statistics" and "reports" over the years 2014 to 2021. The results showed that the number of trademark registration requests grew over the years 2014 to 2021, being boosted during the pandemic. It is concluded that the application for registration of this asset and its concession in Brazil is growing and that the pandemic did not affect the application for trademark registration by residents, but it did affect non-residents. However, there are still many requests that have not been granted, which may be a reflection of the lack of information and monitoring of the trademark registration process.
- Subjects
BRAZIL; BUSINESSPEOPLE; COVID-19 pandemic; ECONOMIC statistics; INDUSTRIAL property; INTANGIBLE property; TRADEMARK application &; registration
- Publication
Revista da Micro e Pequena Empresa, 2023, Vol 17, Issue 1, p119
- ISSN
1982-2537
- Publication type
Article
- DOI
10.48099/1982-2537/2023v17n1p119132