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- Title
RELATIONSHIP BETWEEN CONSUMER BEHAVIOR AND MARKETING STRATEGIES.
- Authors
STOICA, Liviu Constantin; CRISTESCU, Marian Pompiliu; STANCU, Ana-Maria Ramona
- Abstract
This article titled "RELATIONSHIP BETWEEN CONSUMER BEHAVIOR AND MARKETING STRATEGIES" has been divided into three parts. In the first part we studied the concept of marketing with a special focus on consumers, consumers who can be: individual and organizational. In the second part we studied the role of the behavioral study emphasizing the marketing strategy and its success, and in the third part we studied the behavioral patterns.
- Subjects
CONSUMER behavior; MARKETING strategy; DECISION making; CONSUMER preferences; CONSUMER goods
- Publication
Knowledge Horizons / Orizonturi ale Cunoasterii, 2017, Vol 9, Issue 4, p79
- ISSN
2069-0932
- Publication type
Article