Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleUSING THE METHODOLOGICAL ASSOCIATION MATRIX IN MARKETING STUDIES.AuthorsAfonso Mazzon, JoséSubjectsMARKETING research; MARKETING strategy; THEORY of knowledge; KNOWLEDGE management; SCIENTIFIC communityPublicationREMark: Revista Brasileira de Marketing, 2018, Vol 17, Issue 5, p747ISSN2177-5184Publication typeArticleDOI10.5585/bjm.v17i5.4175