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- Title
Gaming the System.
- Authors
Chartier, Tim
- Abstract
The article discusses strategies for improving rankings of business enterprises' websites in Google search engine. It states example of JC Penney which appeared as the top search result on Google, surpassing retailers like Macy's, Amazon, and Nordstrom, and mentions that getting links from high-quality web pages can move businesses up in Google rankings. It notes a lawsuit filed by retailer SearchKing against Google regarding search rankings.
- Subjects
GOOGLE (Web resource); J.C. Penney Co. Inc.; BUSINESS enterprises; INTERNET sales; GOOGLE Inc.; ACTIONS &; defenses (Law)
- Publication
Journal of Corporate Accounting & Finance (Wiley), 2017, Vol 28, Issue 6, p49
- ISSN
1044-8136
- Publication type
Article
- DOI
10.1002/jcaf.22300