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- Title
Farm Animal Welfare, Consumer Willingness to Pay, and Trust: Results of a Cross-National Survey.
- Authors
Nocella, Giuseppe; Hubbard, Lionel; Scarpa, Riccardo
- Abstract
Higher animal welfare standards increase costs along the supply chain of certified animal-friendly products (AFP). Since the market outcome of certified AFP depends on consumer confidence toward supply chain operators complying with these standards, the role of trust in consumer willingness-to-pay (WTP) for AFP is paramount. Results from a contingent valuation survey administered in five European Union countries show that WTP estimates were sensitive to robust measures of consumer trust for certified AFP. Deriving the WTP effect of a single food category on total food expenditure is difficult for survey respondents; hence, a budget approach was employed to facilitate this process.
- Subjects
EUROPEAN Union countries; ANIMAL products; DOMESTIC animals; ANIMAL welfare; WILLINGNESS to pay; CONSUMER confidence; SUPPLY chains; SURVEYS
- Publication
Applied Economic Perspectives & Policy, 2010, Vol 32, Issue 2, p275
- ISSN
2040-5790
- Publication type
Article
- DOI
10.1093/aepp/ppp009