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- Title
Exposure to e-cigarette advertising and young people's use of e-cigarettes: A four-country study.
- Authors
Pettigrew, Simone; Santos, Joseph A.; Pinho-Gomes, Ana-Catarina; Yuan Li; Jones, Alexandra
- Abstract
INTRODUCTION The World Health Organization recommends banning all forms of e-cigarette advertising, promotion, and sponsorship. The aims of the present study were to: 1) examine young people's exposure to e-cigarette advertising across a wide range of media in four diverse countries; and 2) identify any association between the number of different types of media exposures and e-cigarette use. METHODS A cross-sectional online survey was administered to approximately 1000 people aged 15-30 years in Australia, China, India, and the United Kingdom (n=4107). The survey assessed demographic characteristics, e-cigarette and tobacco use, numbers of friends and family members who vape, and exposure to multiple forms of e-cigarette advertising (e.g. television, radio, print, and various types of social media). Descriptive analyses were conducted on those who had heard of e-cigarettes (n=3095, significance threshold p<0.001) and a logistic regression analysis was used to identify factors associated with e-cigarette ever use (significance threshold p<0.05). RESULTS The majority (85%) of respondents who had heard of e-cigarettes reported being exposed to e-cigarette advertising on at least one type of media, and the average number of types of media to which respondents were exposed was 5 (range: 0-17). The number of media types was significantly associated with ever use of e-cigarettes (OR=1.05; 95% CI: 1.02-1.08, p=0.001). CONCLUSIONS Despite advertising restrictions in place in all four countries, large majorities of young people reported being exposed to e-cigarette advertising. Social media and advertising on/around vape shops and other retailers appear to be key exposure locations. Urgent attention is needed to address these forms of exposure given their apparent association with e-cigarette use.
- Subjects
INDIA; UNITED Kingdom; CHINA; AUSTRALIA; ELECTRONIC cigarettes; MASS media; CONFIDENCE intervals; RESEARCH methodology; SOCIAL media; ADVERTISING; DESCRIPTIVE statistics; RESEARCH funding; LOGISTIC regression analysis; ODDS ratio; ADOLESCENCE
- Publication
Tobacco Induced Diseases, 2023, Vol 21, p1
- ISSN
2070-7266
- Publication type
Article
- DOI
10.18332/tid/172414