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- Title
Bottom-Up Design Leadership as a Strategic Tool.
- Authors
Ki-Young Nam; Mi-Jin Jung
- Abstract
The article presents a reprint of the article which appeared in the "Design Management Review," Vol. 19 No.3 issue, which focuses on bottom-up design leadership as a strategic tool. It presents a project undertaken at Korea Advanced Institute of Science and Technology (KAIST) in South Korea, an industrial design school which shows the significance of the design leadership as a strategic tool. It also discusses the characteristics of the bottom-up design leadership in the project.
- Subjects
SOUTH Korea; PUBLISHED reprints; INDUSTRIAL design; STRATEGIC planning; SOUTH Korea. Korea Advanced Institute of Science &; Technology; TAEJON (South Korea)
- Publication
Design Management Review, 2008, Vol 19, Issue 3, p59
- ISSN
1557-0614
- Publication type
Article
- DOI
10.1111/j.1948-7169.2008.tb00130.x