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- Title
Kruvaziyer Turizminde Turistlerin Tavsiye Niyetlerinde Destinasyon Imajının Etkisi.
- Authors
İnan, Eda Atilgan; Akinci, Serkan; Kiymalioglu, Aslihan; Akyurek, M. Savaş
- Abstract
The objective of this study is to determine the effects of cognitive image dimensions on overall image, and the effect of overall image on behavioral intentions of cruise passenger site recommendations. The study focused on cruise travel, an emerging type of tourism. The study was conducted in Alanya. The questionnaires were distributed to the cruisers using the convenience sampling technique. The proposed mddel was evaluated by structural equation modeling. The findings indicate that the two dimensions of cognitive image, which are infrastructure and culture, affect the overall image of a destination. The overall image, in turn, affects the recommendation behavior of cruise passengers. From the methodological perspective, having a convenience sample, it cannot be generalized as the research permits the results to be generalization only for the sample population. The present study provides useful information for local governments by listing the factors that influence cruise passengers. Being an attractive tourist destination in the market leads to the economic development of the region, and the enhanced well-being of its residents.
- Subjects
SERVICES for passengers; OCEAN travel; TRAVELERS; HUMAN behavior; COGNITIVE analysis; TOURIST attractions
- Publication
Ege Academic Review, 2011, Vol 11, Issue 3, p487
- ISSN
1303-099X
- Publication type
Article