Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleShoot First and Ask Questions Later! A Social Media Strategy for Building a Wine Label Database.AuthorsHurn, Jeff; Schaeffer, JackAbstractOur collaboration with the University of California Davis to provide cost effective high resolution / high quality digitizing services for their unique social media / crowd sourcing website to build a research database.SubjectsSOCIAL media; WINE labels; ONLINE databases; UNIVERSITY of California, Davis; CROWDSOURCING; DIGITIZATION; MANAGEMENTPublicationVisual Resources Association Bulletin, 2016, Vol 43, Issue 1, p1ISSN1046-9001Publication typeArticle