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- Title
GEBBIE HOUSE MAGAZINE DIRECTORY (Book).
- Abstract
This article focuses on the book "Gebbie House Magazine Directory," by Con Gebbie. This massive directory, containing full listings of 4000 house magazines of major business firms, is a gold mine for public relations placement. Each listing, indexed by name of company, gives the full details on the publication--name, editor, frequency, number of pages, printing process, size, circulation, whether internal, external or both, kinds of stories sought, and name of the printer. In many cases the front cover of the magazine is reproduced.
- Subjects
GEBBIE House Magazine Directory (Book); GEBBIE, Con; HOUSE organs; PUBLIC relations; DIRECTORIES; NONFICTION; PUBLICATIONS
- Publication
Public Relations Quarterly, 1965, Vol 10, Issue 2, p30
- ISSN
0033-3700
- Publication type
Book Review