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- Title
THE INFLUENCE OF CUSTOMER PERCEIVED VALUE ON CUSTOMER SATISFACTION AT YUMCHI RESTO & CATERING HARAPAN INDAH, BEKASI.
- Authors
Stefani, Angela; Soeprapto, Vishnuvardhana S.
- Abstract
The purpose of this writing is to determine the influence of customer perceived value on customer satisfaction at Yumchi Resto & Catering Harapan Indah restaurant. This study examines the influence of customer perceived value (value that customers feel) seen from the dimensions of emotional value, price value, quality value, social value on customer satisfaction. This research uses quantitative research, namely by distributing questionnaires to find out customer opinions related to the problems studied. The number of respondents in this study was 100 respondents, with the method of taking purposive sampling, which is the determination of samples based on criteria or knowledge of the sampler. The data analysis method uses multiple linear regression with the SPSS program. The results of the study with the t test showed that customer perceived value with emotional value dimensions had a positive and insignificant impact on customer satisfaction of 0.799; The Customer Perceived Value variable with the Price Value dimension has a significant influence on customer satisfaction by 0.045; The Customer Perceived Value variable with the Quality Value dimension has a negative impact and an insignificant influence on customer satisfaction of 0.601; and the customer perceived value variable with the social value dimension has a positive impact and insignificant influence on customer satisfaction of 0.739. Based on the results, it is briefly concluded that the Customer Perceived Value dimension which is composed of Price Value, Social Value, Emotional Value, and Quality Value simultaneously or partially its significance does not have an impact on customer satisfaction of Yumchi Resto & Catering Harapan Indah. The partial dimensions of Emotional Value, Quality Value, and Social Value have an insignificant impact on Yumchi Resto & Catering's customer satisfaction. However, the Price Value dimension has a significant impact on Yumchi Resto &; Catering Harapan Indah customer satisfaction, this means that customers have a sense of satisfaction from Yumchi Resto &; Catering based on the price value applied.
- Subjects
VALUE (Economics); CUSTOMER satisfaction; CONSUMERS; SOCIAL values; SATISFACTION; PRICES
- Publication
Interdiciplinary Journal & Hummanity (INJURITY), 2023, Vol 2, Issue 8, p735
- ISSN
2963-4113
- Publication type
Article