Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleEconomic and Behavioral Perspectives on Brand Extension.AuthorsKeller, Kevin LaneAbstractA review of the article "Can Brand Extension Signal Product Quality?" by Sridhar Moorthy, which is in this issue, is presented.SubjectsBRAND extension; PRODUCT qualityPublicationMarketing Science, 2012, Vol 31, Issue 5, p772ISSN0732-2399Publication typeArticle