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- Title
Adolescents' and Young Adults' Aesthetics and Functionality Preferences for Online Tobacco Education.
- Authors
Lazard, Allison J.; Pikowski, Jessica; Horrell, Lindsey; Ross, Jennifer Cornacchione; Noar, Seth M.; Sutfin, Erin L.
- Abstract
As cigarette use rates decline among adolescents and young adults, public health officials face new challenges with high use of non-cigarette tobacco products (NCTPs). Online tobacco education is a potential solution to discourage use, yet limited information is available for how online media should look and function. This study aims to fill this gap by conducting focus group interviews to identify adolescents and young adults' aesthetic and functionality preferences for online tobacco education (phase 1) followed by interviews to assess a NCTP education website developed (phase 2). We found preferences for use of font and colors to highlight tobacco information in organized designs. Interactive features (quizzes) motivated engagement, and participants desired responsive designs that function similarly across devices. Public health researchers and educators should apply aesthetic and functionality preferences to reduce NCTP use and help create a tobacco-free future for youth.
- Subjects
AESTHETICS; RESEARCH; SMOKING cessation; FOCUS groups; MOTIVATION (Psychology); RESEARCH methodology; EVALUATION research; MEDICAL cooperation; COMPARATIVE studies; HEALTH attitudes; RESEARCH funding; TOBACCO products; ALTERNATIVE education; TOBACCO
- Publication
Journal of Cancer Education, 2020, Vol 35, Issue 2, p373
- ISSN
0885-8195
- Publication type
journal article
- DOI
10.1007/s13187-019-1475-4