Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe future of Marketing Letters.AuthorsGolder, Peter; Jap, Sandy; Steckel, JoelSubjectsMARKETING periodicals; PUBLISHED articles; PUBLISHINGPublicationMarketing Letters, 2017, Vol 28, Issue 3, p335ISSN0923-0645Publication typeEditorialDOI10.1007/s11002-017-9434-5