We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
The perceived value of videos in newspapers on iPad.
- Authors
Cantarero, Teresa Nozal; Neira, Ana González; Pérez, Antonio Sanjuán
- Abstract
This work sets out to analyse the perceived value of the videos inserted in paid-for editions of tablet newspapers. It is a qualitative investigation centred on a user profile defined by two parameters: regular reading of paid-for journalistic content and familiarisation with the iPad device. The object of this study is the video content inserted in the publication El Mundo in Orbyt. The results demonstrate that the sample subjects find that the videos do not give added journalistic value.
- Subjects
STREAMING video &; television; ELECTRONIC newspapers; IPADS; PERCEIVED benefit; TABLET computers -- Social aspects; INTERNET users; QUALITATIVE research methodology; ATTITUDE (Psychology)
- Publication
Observatorio (OBS*), 2015, Vol 9, Issue 1, p115
- ISSN
1646-5954
- Publication type
Article
- DOI
10.15847/obsobs912015779