Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleCustomer Lifetime Value and Customer Equity Models Using Company-reported Summary Data.AuthorsWiesel, Thorsten; Skiera, Bernd; Villanueva, JulianSubjectsCUSTOMER lifetime value; CUSTOMER equity; MARKETING; CUSTOMER loyalty; CUSTOMER relationsPublicationJournal of Interactive Marketing, 2011, Vol 25, Issue 1, p20ISSN1094-9968Publication typeArticleDOI10.1016/j.intmar.2010.12.003