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- Title
Wine Wars II.
- Authors
Newhouse, Joseph P.
- Abstract
"Wine Wars II" is a concise and entertaining economic analysis of the modern wine industry and its history. The book explores three main themes: globalization of the wine market, branding, and the efforts of local producers to preserve distinct local wines. The author argues that while globalization has increased consumer welfare by providing a greater variety of wines, there is a concern that future trends could lead to commodification and concentration in the industry, potentially diminishing choice. The book also discusses the risks the wine industry faces from climate change and its efforts to reduce its carbon footprint. Overall, "Wine Wars II" provides interesting insights into the evolution of the wine industry and prompts readers to consider its future trajectory.
- Subjects
WINES; GREENHOUSE gases; TRADE regulation; FAST food restaurants; WINE industry; VINEYARDS; OPEN-ended questions
- Publication
Journal of Wine Economics, 2024, Vol 19, Issue 1, p92
- ISSN
1931-4361
- Publication type
Book Review
- DOI
10.1017/jwe.2024.11