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- Title
Adapting to reality.
- Authors
Eton, Matthew
- Abstract
The author examines the commercialization and the distribution of medicines following the Fifth Community Pharmacy Agreement (5CPA) in Australia. He indicates that the Pfizer Australia P/L had implemented direct distribution policy that enabled the issue of reductions of wholesaler trading terms and eventually created a risk to the community pharmacies. Moreover, the Pharmacy Guild of Australia has been making clarifications on the issue to the Pharmaceutical Benefits Scheme (PBS) reforms.
- Subjects
AUSTRALIA; DRUG marketing; COMMERCIALIZATION; PHARMACY wholesalers; PFIZER Australia Pty. Ltd.; PHARMACY Guild of Australia
- Publication
Australian Journal of Pharmacy, 2011, Vol 92, Issue 1089, p12
- ISSN
0311-8002
- Publication type
Article