We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Female Entrepreneurship in a Developing Context: Motivations, Challenges, and Drivers to Succeed in Brazil.
- Authors
Lima, Rosileine Mendonça; Corrêa, Victor Silva; de Resende Melo, Pedro Lucas; Jorge Nassif, Vania Maria; Silva Arruda, Maria Carolina
- Abstract
Objective: This study investigates the challenges of female entrepreneurs who started their ventures driven mainly by the need for survival and how they overcome their challenges. In seeking this, it appropriates the literature on motivations, challenges, and drivers of female entrepreneurship to support the reflections. Method: This was a qualitative strategy. Seven women entrepreneurs who started ventures driven mainly by necessity in Brazil participated in this study. Results: Besides need for survival, other motivations influence business creation, including opportunities. The main challenges are reconciling work and family, access to resources, and a lack of human capital. The main driving factors are public and private entrepreneurial support programs and direct social relationships. Conclusion: The contributions are threefold. First, for the literature on entrepreneurial drivers, it expands the understanding of the factors that positively impact female entrepreneurship. Second, it contributes to the literature on entrepreneurial motivations, broadening the current understanding of pull and push factors. Finally, by identifying new entrepreneurial challenges, this study extends the possibilities of understanding the female entrepreneurial phenomena in other developing contexts besides Brazil.
- Subjects
BRAZIL; BUSINESSWOMEN; ENTREPRENEURSHIP; MOTIVATION (Psychology); FEMALES; FAMILY-work relationship; AUTOMOBILE drivers
- Publication
BAR: Brazilian Administration Review, 2024, Vol 21, Issue 2, p1
- ISSN
1807-7692
- Publication type
Article
- DOI
10.1590/1807-7692bar2024220157