Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleSorry! An apology as a strategic PR tool.AuthorsGuiniven, JohnAbstractThe article provides an answer to a question of whether an apology can be used as a strategic public relations tool.SubjectsAPOLOGIZINGPublicationPublic Relations Tactics, 2007, Vol 14, Issue 12, p6ISSN1080-6792Publication typeQuestion & Answer