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- Title
The Other Guy's Shoes.
- Authors
Greeley, Michael A.
- Abstract
Focuses on the assessment of vendor risk by customers and venture capital firms when they are deciding to make an investment. Statement given by Rainer Fuchs, vice president of research at Biogen Idec, on product presentation styles of some entrepreneurs; Lesson from the bioinformatics field in the 1990s; Remarks from Andy Palmer, chief operating officer of Infinity Pharmaceuticals, on dealing with start-up companies.
- Subjects
INVESTMENTS; VENTURE capital; CONSUMERS; SMALL business investment companies; FUCHS, Rainer; EXECUTIVES; BIOGEN Inc. (2003- ); MARKETING strategy; PRODUCT demonstrations; ENTREPRENEURSHIP; BIOINFORMATICS; PALMER, Andy, 1963-; CHIEF operating officers; INFINITY Pharmaceuticals Inc.; NEW business enterprises
- Publication
Bio-IT World, 2005, Vol 4, Issue 1, p10
- ISSN
1538-5728
- Publication type
Article