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- Title
Where to Go Next? Examining the Effect of Franchise Expansion and Location on Game-Level Attendance in Major League Soccer.
- Authors
Semmelroth, Dirk; Frick, Bernd; Simmons, Robert; Sung, Hojun
- Abstract
Using a large dataset with over 4,000 game-level observations from Major League Soccer over the period 2006 to 2019 we investigate the determinants of attendance demand. Focusing on franchise expansion and location effects, we find that some decisions made by the organization had positive impacts on league revenues. While going to cities with a large population and already hosting nearby NFL or NBA teams is positively associated with game attendance, the presence of geographically close MLB and NHL teams is detrimental to MLS revenues. Our results suggest a need for a more nuanced and selective approach to MLS expansion policy.
- Subjects
MAJOR League Soccer (Organization); NATIONAL Basketball Association; NATIONAL Football League; SOCCER; ATTENDANCE; PROFESSIONAL sports; SPORTS teams; TEAM sports; BASEBALL players
- Publication
Journal of Sports Economics, 2022, Vol 23, Issue 5, p524
- ISSN
1527-0025
- Publication type
Article
- DOI
10.1177/15270025211067795