Title

Consumer's Attitudes Toward Lawyers With Regard to Advertising Professional Services.

Authors

Hite, Robert E.; Kiser, Edward

Abstract

Presents a study that discussed the attitudes of consumers toward lawyers with regard to advertising professional services. Details of the objectives of the study; Advertising content of the legal profession; Importance of advertising legal services.

Subjects

PROFESSIONS advertising; LAWYERS; CONSUMER behavior

Publication

Journal of the Academy of Marketing Science, 1985, Vol 13, Issue 2, p321

ISSN

0092-0703

Publication type

Academic Journal

DOI

10.1007/BF02729723