Found: 42
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Marketing Budget Allocation Across Countries: The Role of International Business Cycles.
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- Marketing Science, 2017, v. 36, n. 5, p. 792, doi. 10.1287/mksc.2017.1046
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- Article
Optimizing Retail Assortments.
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- Marketing Science, 2013, v. 32, n. 5, p. 699, doi. 10.1287/mksc.2013.0800
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- Article
The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity.
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- Marketing Science, 2011, v. 30, n. 6, p. 1115, doi. 10.1287/mksc.1110.0666
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- Article
Estimating Cannibalization Rates for Pioneering Innovations.
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- Marketing Science, 2010, v. 29, n. 6, p. 1024, doi. 10.1287/mksc.1100.0575
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- Article
Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions.
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- Marketing Science, 2010, v. 29, n. 4, p. 721, doi. 10.1287/mksc.1090.0553
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- Article
Building Brands.
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- Marketing Science, 2008, v. 27, n. 6, p. 1036, doi. 10.1287/mksc.1080.0358
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- Article
Decomposing the Sales Promotion Bump with Store Data.
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- Marketing Science, 2004, v. 23, n. 3, p. 317, doi. 10.1287/mksc.1040.0061
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- Article
Building and leveraging sports brands: evidence from 50 years of German professional soccer.
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- Journal of the Academy of Marketing Science, 2018, v. 46, n. 4, p. 591, doi. 10.1007/s11747-018-0580-y
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- Article
Spotlight Personnel: How Hiring and Turnover Drive Service Performance Versus Demand.
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- Journal of Marketing Research (JMR), 2022, v. 59, n. 4, p. 797, doi. 10.1177/00222437211068049
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- Publication type:
- Article
Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies.
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- Journal of Marketing Research (JMR), 2022, v. 59, n. 2, p. 251, doi. 10.1177/00222437211058102
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- Article
Leveraging Brand Equity for Effective Visual Product Design.
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- Journal of Marketing Research (JMR), 2020, v. 57, n. 2, p. 257, doi. 10.1177/0022243720904004
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- Article
Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation.
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- Journal of Marketing Research (JMR), 2018, v. 55, n. 5, p. 667, doi. 10.1177/0022243718802845
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- Article
Fanning the Flames? Flow Media Coverage of a Price War Affects Retailers, Consumers, and Investors.
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- Journal of Marketing Research (JMR), 2015, v. 52, n. 5, p. 674, doi. 10.1509/jmr.13.0260
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- Publication type:
- Article
Losses Loom Longer Than Gains: Modeling the Impact of Service Crises on Perceived Service Quality over Time.
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- Journal of Marketing Research (JMR), 2015, v. 52, n. 5, p. 642, doi. 10.1509/jmr.14.0140
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- Publication type:
- Article
The Challenge of Retaining Customers Acquired with Free Trials.
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- Journal of Marketing Research (JMR), 2015, v. 52, n. 2, p. 217, doi. 10.1509/jmr.12.0160
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- Publication type:
- Article
Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 5, p. 527, doi. 10.1509/jmr.11.0466
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- Article
Price and Advertising Effectiveness over the Business Cycle.
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- Journal of Marketing Research (JMR), 2013, v. 50, n. 2, p. 177, doi. 10.1509/jmr.10.0414
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- Article
Incorporating Context Effects Into a Choice Model.
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- Journal of Marketing Research (JMR), 2011, v. 48, n. 4, p. 767, doi. 10.1509/jmkr.48.4.767
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- Publication type:
- Article
What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 6, p. 1011, doi. 10.1509/jmkr.47.6.1011
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- Publication type:
- Article
The Long-Term Effect of Marketing Strategy on Brand Sales.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 5, p. 866, doi. 10.1509/jmkr.47.5.866
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- Publication type:
- Article
Winners and Losers in a Major Price War.
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- Journal of Marketing Research (JMR), 2008, v. 45, n. 5, p. 499, doi. 10.1509/jmkr.45.5.499
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- Article
Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding.
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- Journal of Marketing Research (JMR), 2007, v. 44, n. 1, p. 14, doi. 10.1509/jmkr.44.1.14
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- Publication type:
- Article
Decomposing the Promotional Revenue Bump for Loyalty Program Members Versus Nonmembers.
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- Journal of Marketing Research (JMR), 2005, v. 42, n. 4, p. 443, doi. 10.1509/jmkr.2005.42.4.443
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- Article
New Empirical Generalizations on the Determinants of Price Elasticity.
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- Journal of Marketing Research (JMR), 2005, v. 42, n. 2, p. 141, doi. 10.1509/jmkr.42.2.141.62296
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- Publication type:
- Article
Marketing Models and the Lucas Critique.
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- Journal of Marketing Research (JMR), 2005, v. 42, n. 1, p. 15, doi. 10.1509/jmkr.42.1.15.56888
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- Publication type:
- Article
The Dynamic Effect of Innovation on Market Structure.
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- Journal of Marketing Research (JMR), 2004, v. 41, n. 2, p. 166, doi. 10.1509/jmkr.41.2.166.28669
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- Publication type:
- Article
Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is.
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- Journal of Marketing Research (JMR), 2003, v. 40, n. 4, p. 481, doi. 10.1509/jmkr.40.4.481.19386
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- Article
Semiparametric Analysis to Estimate the Deal Effect Curve.
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- Journal of Marketing Research (JMR), 2001, v. 38, n. 2, p. 197, doi. 10.1509/jmkr.38.2.197.18842
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- Publication type:
- Article
The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data.
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- Journal of Marketing Research (JMR), 2000, v. 37, n. 3, p. 383, doi. 10.1509/jmkr.37.3.383.18782
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- Publication type:
- Article
JM as a Marketplace of Ideas.
- Published in:
- 2019
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- Publication type:
- Editorial
The Dynamic Interplay Between Recorded Music and Live Concerts: The Role of Piracy, Unbundling, and Artist Characteristics.
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- Journal of Marketing, 2017, v. 81, n. 4, p. 67, doi. 10.1509/jm.14.0473
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- Publication type:
- Article
How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?
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- Journal of Marketing, 2017, v. 81, n. 3, p. 1, doi. 10.1509/jm.15.0340
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- Article
Brand Buzz in the Echoverse.
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- Journal of Marketing, 2016, v. 80, n. 3, p. 1, doi. 10.1509/jm.15.0033
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- Article
Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises.
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- Journal of Marketing, 2013, v. 77, n. 2, p. 58, doi. 10.1509/jm.10.0414
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- Article
The Impact of the Business Cycle on Service Providers: Insights From International Tourism.
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- Journal of Service Research, 2016, v. 19, n. 1, p. 22, doi. 10.1177/1094670515604846
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- Article
Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions.
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- Journal of Marketing, 2024, v. 88, n. 1, p. 1, doi. 10.1177/00222429231213154
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- Article
Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation.
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- Journal of Marketing, 2023, v. 87, n. 3, p. 319, doi. 10.1177/00222429221129200
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- Article
From Vision to Reality: Lessons in Creating a Marketplace of Ideas.
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- 2022
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- Publication type:
- Editorial
Reality Check: Infusing Ecological Value into Academic Marketing Research.
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- Journal of Marketing, 2021, v. 85, n. 2, p. 1, doi. 10.1177/0022242921992383
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- Article
Challenging the Boundaries of Marketing.
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- Journal of Marketing, 2019, v. 83, n. 5, p. 1, doi. 10.1177/0022242919867086
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- Article
The proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects.
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- Applied Stochastic Models in Business & Industry, 2005, v. 21, n. 4/5, p. 397, doi. 10.1002/asmb.577
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- Article
Rejoinder for the proper interpretation of sales promotion effects: supplement elasticities with absolute sales effects.
- Published in:
- Applied Stochastic Models in Business & Industry, 2005, v. 21, n. 4/5, p. 407, doi. 10.1002/asmb.580
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- Publication type:
- Article