Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleCONSUMER BEHAVIOR: THEORY AND APPLICATION.AuthorsRobinson, Patrick J.AbstractThe article presents a review of the book "Consumer Behavior: Theory and Application," by John U. Farley, John A. Howard, and L. Winston Ring.SubjectsCONSUMER Behavior: Theory &; Application (Book); FARLEY, John U.; HOWARD, John A.; RING, L. Winston; MARKETING literature; NONFICTIONPublicationJournal of Marketing Research (JMR), 1975, Vol 12, Issue 1, p118ISSN0022-2437Publication typeBook Review