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- Title
"A ras de suelo": Apariciones de candidatos y eventos en la campaña presidencial de México.
- Authors
Langston, Joy; Benton, Allyson Lucinda
- Abstract
This work examines a crucial part of modern presidential campaigning in Mexico: candidate appearances in municipalities. It also traces the changes in presidential campaigning over the past 30 years and finds that modern campaigning does not just involve mass media appeals, but also "the ground war," that is, candidate visits to cities and towns all across Mexico. In order to understand how parties in Mexico strategize the candidate appearance schedule, we have gathered a unique database that examines all the municipalities visited by each candidate to understand how campaign teams spend valuable resources.
- Subjects
MEXICO; ELECTIONS; PRESIDENTIAL elections; PRESIDENTIAL candidates; CALDERON Hinojosa, Felipe, 1962-; LOPEZ Obrador, Andres Manuel, 1952-; PARTIDO Accion Nacional (Mexico); PARTIDO de la Revolucion Democratica (Mexico); CAMPAIGN management; MEXICAN states; MEXICAN politics &; government, 2000-; TRAVEL; ADMINISTRATIVE &; political divisions
- Publication
Política y Gobierno, 2009, p135
- ISSN
1405-1060
- Publication type
Article