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- Title
A Pesquisa de Opinião Pública: o primeiro passo para a construção de audiências.
- Authors
Rhoden, Valmor; Guindani, Joel Felipe; Sowa, Ângela
- Abstract
This article show how the Research of Public Opinion itself presents required for building audiences in potential. It details, to begin with, the delimitation of public opinion concept, articulating it over the social aspects from society over the so called mediatization. After that, it's presented and analyzed the development, application, description and analyses process' of data obtained trough opinion research, due to the achievement from Unipampa Fm, an academic radio program, at São Borja-RS. It's identified that the Public Opinion Research is an important assistance and source for implementation and practice of communication.
- Subjects
PUBLIC opinion; RADIO programs; RADIO audiences; RADIO programming; MASS media industry
- Publication
Verso e Reverso, 2012, Vol 26, Issue 63, p160
- ISSN
0103-1414
- Publication type
Article
- DOI
10.4013/ver.2012.26.63.06