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- Title
Attitudes Toward Drinking Conveyed In Studio Greeting Cards.
- Authors
Finn, Peter
- Abstract
Abstract: Analysis of 129 studio cards containing alcohol-related subject matter revealed themes which suggest that getting drunk is a natural and desirable concomitant of celebrations and that drunkenness is humorous, enjoyable and harmless. It is proposed that the depiction of intoxication in these cards as pleasurable and risk-free may legitimate and reinforce tolerant attitudes toward alcohol abuse and thereby contribute to their entrenchment and pervasiveness in the face of recent public education prevention campaigns. (Am J Public Health 1980; 70:826-829.)
- Subjects
ALCOHOLISM; GREETING card industry; ALCOHOL drinking; SELF-control; CONTROLLED drinking; DRINKING behavior; GREETING cards; ATTITUDE (Psychology)
- Publication
American Journal of Public Health, 1980, Vol 70, Issue 8, p826
- ISSN
0090-0036
- Publication type
Article
- DOI
10.2105/AJPH.70.8.826