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- Title
Effective Business English Teaching and Learning.
- Authors
KIC-DRGAS, JOANNA
- Abstract
The purpose of the following paper is to investigate the possible problems of Business English Teaching in Poland. In the article, previous research on the subject is presented and confronted, including a survey conducted among Polish teachers. As a result of a SWOT analysis of recently finished Business English courses, a catalogue ofpotential problems has been created. In the final part of the article, the author discusses the possible solutions to the established challenges and presents the main areas for development of the education service market.
- Subjects
POLAND; BUSINESS English education; EDUCATION; MARKETING in service industries; SWOT analysis; TEACHERS; EDUCATIONAL surveys
- Publication
Global Management Journal, 2014, Vol 6, Issue 1/2, p82
- ISSN
2080-2951
- Publication type
Article