Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleSoft Economy--Hard Decisions.AuthorsGombeski Jr., William R.AbstractThis article addresses issues relating to the management of budget cuts in hospital marketing programs.SubjectsMEDICAL care marketing; BUDGET cutsPublicationMarketing Health Services, 2009, Vol 29, Issue 1, p3ISSN1094-1304Publication typeArticle