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The Impact of New Technologies on the Future of Marketing: the Challenges of Adopting Artificial Intelligence-Generated Influencers in Marketing Strategies. Is the Romanian Market Ready for this Emerging Trend?
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- Ovidius University Annals, Series Economic Sciences, 2023, v. 23, n. 1, p. 617
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- Article
Exploring Barriers to Adoption of AR filters on Social Media.
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- Ovidius University Annals, Series Economic Sciences, 2023, v. 23, n. 1, p. 570
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- Article
Marketing Implications of Information Society Privacy Concerns.
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- Review of International Comparative Management / Revista de Management Comparat International, 2012, v. 13, n. 5, p. 733
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- Article
Internet Users and Usage. Implications and Risks.
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- Quality - Access to Success, 2016, v. 17, p. 197
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- Article
Integrated marketing communication in tourism – an analysis. Case study: Muntenia and Oltenia.
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- Theoretical & Applied Economics, 2013, v. 20, n. 6, p. 7
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- Article
Smart textiles perspective for the Romanian fashion industry.
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- Industria Textila, 2020, v. 71, n. 6, p. 572, doi. 10.35530/IT.071.06.202018
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- Article
The effects of online marketing on financial performance in the textile industry.
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- Industria Textila, 2020, v. 71, n. 3, p. 288, doi. 10.35530/IT.071.03.1826
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- Article
AN EMPIRICAL MODEL OF ANTECEDENTS OF MARKETING INFORMATION TECHNOLOGY (MARTECH) ADOPTION.
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- Economic Computation & Economic Cybernetics Studies & Research, 2023, v. 57, n. 1, p. 137, doi. 10.24818/18423264/57.1.23.09
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- Article
INTEREST IN SPORTS - A MARKETING RESEARCH APPROACH IN DISCOVERING PREDICTING FACTORS.
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- Economic Computation & Economic Cybernetics Studies & Research, 2022, v. 56, n. 1, p. 191, doi. 10.24818/18423264/56.1.22.12
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- Article
RESEARCH PERFORMANCE PREDICTORS IN ROMANIAN UNIVERSITIES: THE CASE OF THE BUCHAREST UNIVERSITY OF ECONOMIC STUDIES.
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- Economic Computation & Economic Cybernetics Studies & Research, 2020, v. 54, n. 1, p. 113, doi. 10.24818/18423264/54.1.20.08
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- Article
USER SATISFACTION REGARDING HEALTHCARE EDUCATION SERVICES FINANCED THROUGH THE EUROPEAN SOCIAL FUND.
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- Economic Computation & Economic Cybernetics Studies & Research, 2017, v. 51, n. 1, p. 89
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- Article
CONCEPTUAL MODEL REGARDING THE INFLUENCE OF SOCIAL MEDIA MARKETING COMMUNICATION ON BRAND TRUST, BRAND AFFECT AND BRAND LOYALTY.
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- Economic Computation & Economic Cybernetics Studies & Research, 2016, v. 50, n. 1, p. 141
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- Article
MODELLING PATIENT SATISFACTION IN HEALTHCARE.
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- Economic Computation & Economic Cybernetics Studies & Research, 2014, v. 48, n. 4, p. 145
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- Article
THE IMPACT OF BLOGS OVER CORPORATE MARKETING COMMUNICATION: AN EMPIRICAL MODEL.
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- Economic Computation & Economic Cybernetics Studies & Research, 2013, v. 47, n. 1, p. 79
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- Article
Unveiling Vaccine Hesitancy on Twitter: Analyzing Trends and Reasons during the Emergence of COVID-19 Delta and Omicron Variants.
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- Vaccines, 2023, v. 11, n. 8, p. 1381, doi. 10.3390/vaccines11081381
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- Article
The Role of Blockchain Technologies in the Sustainable Development of Students' Learning Process.
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- Sustainability (2071-1050), 2022, v. 14, n. 3, p. 1406, doi. 10.3390/su14031406
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- Article
Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company's Purposes and Consumer's Benefits for Sustainable Business Growth.
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- Sustainability (2071-1050), 2019, v. 11, n. 24, p. 7094, doi. 10.3390/su11247094
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- Article
Empirical Study on Sustainable Opportunities Recognition. A Polyvinyl Chloride (PVC) Joinery Industry Analysis Using Augmented Sustainable Development Process Model.
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- Sustainability (2071-1050), 2017, v. 9, n. 10, p. 1779, doi. 10.3390/su9101779
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- Article
Toward a Romanian NPOs Sustainability Model: Determinants of Sustainability.
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- Sustainability (2071-1050), 2017, v. 9, n. 6, p. 966, doi. 10.3390/su9060966
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- Article
Grounding the Marketing Strategy of the Organizations in the Field of Health Care.
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- Theoretical & Applied Economics, 2009, v. 16, n. 3, p. 71
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VIEWS OF YOUNG PEOPLE ON THE IMPORTANCE OF MARKETING COMMUNICATION IN TERMS OF ACCESSING EUROPEAN FUNDS.
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- Annales Universitatis Apulensis - Series Oeconomica, 2015, v. 17, n. 1, p. 31, doi. 10.29302/oeconomica.2015.17.1.2
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- Article
MAPPING THE PRIVATE SPACE OF THE ROMANIAN CONSUMER: MICRO AND MACROECONOMIC IMPLICATIONS.
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- Annales Universitatis Apulensis - Series Oeconomica, 2014, v. 16, n. 2, p. 112
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- Article
EXPLORING PRIVACY-RELATED ASPECTS OF THE CONSUMERS' DIRECT APPROACH.
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- Annales Universitatis Apulensis - Series Oeconomica, 2013, v. 15, n. 2, p. 1
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- Article
PRIVACY LITERACY: WHAT IS AND HOW IT CAN BE MEASURED?
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- Annales Universitatis Apulensis - Series Oeconomica, 2012, v. 14, n. 2, p. 704, doi. 10.29302/oeconomica.2012.14.2.36
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- Article
Social Media Networks as a Business Environment, During COVID-19 Crisis.
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- Review of International Comparative Management / Revista de Management Comparat International, 2021, v. 22, n. 1, p. 64, doi. 10.24818/RMCI.2021.1.64
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- Article
MODELLING USERS' TRUST IN ONLINE SOCIAL NETWORKS.
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- Amfiteatru Economic, 2014, v. 16, n. 35, p. 289
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- Article
MODELLING USERS' TRUST IN ONLINE SOCIAL NETWORKS.
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- Amfiteatru Economic, 2014, v. 16, n. 35, p. 289
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- Article
MARKETING FACULTY OF BUCHAREST ECONOMIC STUDIES UNIVERSITY: HISTORIC LANDMARKS, PRESENT AND FUTURE DEVELOPMENTS.
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- Amfiteatru Economic, 2013, v. 15, n. 34, p. 544
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- Article
PRIVATE INFORMATION REVEALED BY ROMANIAN FACEBOOK USERS - AN EXPLORATORY ASSESSMENT.
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- Annals of the University of Oradea, Economic Science Series, 2013, v. 22, n. 1, p. 1827
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- Article
ATTITUDES OF THE CONSUMERS REGARDING THEIR PERSONAL DATA: WHAT HAS CHANGED UNDER THE RECENT YEARS?
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- Annals of the University of Oradea, Economic Science Series, 2012, v. 21, n. 1, p. 1228
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- Article
QUALITATIVE MARKETING RESEARCH THROUGH USABILITY TESTING.
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- Annals of the University of Oradea, Economic Science Series, 2008, v. 17, n. 4, p. 1038
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- Article
The private space of consumer - marketing considerations on its content and ways of approaching.
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- Romanian Journal of Marketing, 2015, n. 3, p. 10
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- Article
Spaţiul privat al consumatorului - consideraţii de marketing asupra conţinutului său şi modalităţilor de abordare a acestuia.
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- Romanian Journal of Marketing, 2015, n. 3, p. 2
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- Article
Impactul utilizării rețelelor de socializare asupra creșterii performanței producătorilor din industria textilă.
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- Romanian Journal of Marketing, 2013, n. 1, p. 43
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- Article
Impact of Online Social Media on Increased Textile Manufacturers Performance.
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- Romanian Journal of Marketing, 2013, n. 1, p. 51
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- Article
EVOLUTION OF ELEARNING TOOLS: ADVANTAGES AND DISADVANTAGES OF USING E-LEARNING IN NUTRITION AND HUMAN HEALTH.
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- eLearning & Software for Education, 2020, v. 1, p. 470, doi. 10.12753/2066-026X-20-061
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- Article
Alternative Evaluation Methods in University Education.
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- eLearning & Software for Education, 2019, v. 4, p. 129, doi. 10.12753/2066-026X-18-233
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- Article
Alternative Evaluation Methods in University Education.
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- eLearning & Software for Education, 2018, v. 4, p. 129, doi. 10.12753/2066-026X-18-233
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- Article
NEW TRENDS IN E-LEARNING USING ONLINE MARKETING TOOL.
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- eLearning & Software for Education, 2017, v. 1, p. 531, doi. 10.12753/2066-026X-17-078
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- Article
QUANTITATIVE RESEARCH REGARDING FACEBOOK INFLUENCE OVER THE BEHAVIOR OF STUDENTS.
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- eLearning & Software for Education, 2015, n. 1, p. 37, doi. 10.12753/2066-026X-15-005
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- Article
STUDENT PERCEPTION REGARDING THE DEPLOYMENT OF ONLINE COURSES IN HIGHER EDUCATION INSTITUTIONS.
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- eLearning & Software for Education, 2014, n. 2, p. 504, doi. 10.12753/2066-026X-14-133
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- Article
CERCETARE PRIVIND FUNDAMENTAREA STRATEGIEI DE ARMONIZARE A ÎNVĂŢĂMÂNTULUI SUPERIOR DE MARKETING DIN ROMÂNIA, CU SISTEMELE EXISTENTE ÎN EUROPA, DIN PERSPECTIVA INTEGRĂRII ÎN UNIUNEA EUROPEANĂ.
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- Economia: Seria Management, 2004, v. 7, n. 2, p. 155
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- Article