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- Title
Psychological Associations with Shopping: A Moderator Variable Perspective.
- Authors
McDonald, William J.
- Abstract
This article takes a moderator variable perspective on the relationships between two psychological variables: shopper decision-making styles from the consumer behavior literature and the concept of time perceptions as developed in the psychological literature, and shopping behavior, defined as shopping frequency and time spent shopping. Two hypotheses about potential types of moderation are examined to determine if time perceptions moderate relationships between shopper styles and shopping behavior. The findings show that time perceptions operate as a pure moderator for shopping frequency but as a quasimoderator for time spent shopping. ©1994 John Wiley & Sons, Inc.
- Subjects
SHOPPING; PSYCHOLOGY; CONSUMER behavior; TIME perception; MARKETING
- Publication
Psychology & Marketing, 1994, Vol 11, Issue 6, p549
- ISSN
0742-6046
- Publication type
Article
- DOI
10.1002/mar.4220110604