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- Title
Intra-Stakeholder Heterogeneity Strategy to Prevent Mission Drift in Social Enterprise: Story of a Social Venture in Kenya.
- Authors
Poonamallee, Latha; Joy, Simy
- Abstract
The article informs about the potential threat of mission drift in social enterprises and explores strategies to prevent it, focusing on the concept of intra-stakeholder heterogeneity. Topics include the identification of management strategies, the role of stakeholder theory, and a case study of Basikeli Ugunduzi in Kenya to illustrate how distinguishing between mission and non-mission stakeholders helps prevent mission drift.
- Subjects
KENYA; THREAT (Psychology); SOCIAL enterprises; STAKEHOLDER theory; STAKEHOLDERS; HETEROGENEITY
- Publication
SAM Advanced Management Journal (07497075), 2023, Vol 88, Issue 1, p61
- ISSN
0749-7075
- Publication type
Article