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- Title
Who Is Talking To Me? The Role Of Feedback In A Crowdsourced Ideation Process.
- Authors
Dargahi, Rambod
- Abstract
Online crowdsourcing communities have become a ubiquitous tool for companies to initiate social interaction with the crowd to take advantage of their opinions, ideas, or solutions. In such communities, individuals are able to participate in the new product development process and play an influential role. In this regard, establishing a communication mechanism, also known as an online feedback system, seems critical. This research investigates the effect of feedback source (expert vs. peer) and feedback sign (negative vs. positive) on the motivation of individuals and the innovativeness level of their ideas generated in an online crowdsourced ideation process. This study’s findings indicate that providing feedback –compared to no feedback and negative feedback from a company’s expert- motivate more individuals to generate ideas and improve their submissions’ innovativeness level.
- Subjects
CROWDSOURCING; SOCIAL interaction; NEW product development; PSYCHOLOGICAL feedback; SOCIAL psychology
- Publication
SAM Advanced Management Journal (07497075), 2021, Vol 86, Issue 4, p58
- ISSN
0749-7075
- Publication type
Article