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- Title
Development of Criteria and Evaluation of Search Engine Optimization Tools to Improve the Status of Library Websites.
- Authors
Neamatollahi, Zahra; Azimi, Mohammad Hassan
- Abstract
Purpose: the current study aimed to develop criteria and evaluate engine optimization in order to improve tile awareness and knowledge of librarians and infonnation science professionals in the field of representing infonnation resou'rces on websites. Methodology: This research is an applied study wliicli lias been done by suivey-descriptive metliod witli webometric teclinique and direct observation metliod. An autlior's constmcted cliecklist was confinned by subject experts by wliicli 30 searcli engine optimization tools liave: been evaluated. Findings: the "checkup.tools" tool wliicli evaluated 7 criteria and 41 indicators, ranked first with a score of 100. tile tools "liostiran" is in the second place tliat evaluated 6 criteria and 33 indicators. Identified items to clieck for searcli engines include On-page optimization, off-page optimizafion, website analysis, website ranking, website specifications and technology, website: access by searcli engines, and website security, respectively. Criteria and indicators for evaluating web page optimization tools for search engines include 7 main items and 106 indicators. These items are extracted fiom tile literature review related to the present study. Conclusion: Most of the tools liave evaluated tile criteria of On-page optimization, off-page optimization and website: analysis, but a few of tliem examine tile criteria of website access and website security. By introducing and comparing tools, tliis paper can provide a theoretical and basic framework for software specialists and researchers, programmers, as well as infonnation retrieval experts. Finally, tile cliecklist wliicli is used in tliis article' as a tool to evaluate tile optimization of web pages'for searcli engines is recommended for tile design and evaluation of web pages of libraries.
- Publication
Sciences & Techniques of Information Management, 2021, Vol 7, Issue 3, p55
- ISSN
2476-6658
- Publication type
Article
- DOI
10.22091/stim.2021.6308.1494