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- Title
STREAMING A MÉDIAFLOW CÉLKERESZTJÉBEN.
- Authors
FERENCZ, MÉSZÁROS
- Abstract
My research is aimed at understanding how attention coupled with long-term, intense experience can be triggered by a specific media content. I have examined the tools used by different media providers to create and maintain a flow experience in the viewer. According to my approach, these tools have a common denominator, the mediaflow – a term defined by me –, which acts as a framework: the term is strongly related to the concept of flow defined by Raymond Williams and described by Mihály Csíkszentmihályi. In order to study the phenomenon, I worked for three years on building a theoretical background and an associated methodology. Its validity was established through the comparative analysis of the common features used in the programming strategies of a commercial channel and in the structure of Netflix’s three major contents and its online platform.
- Subjects
HOUSE of Cards (TV program : United States); STRANGER Things (TV program); WILLIAMS, Raymond, 1921-1988; YEAR; STREAMING video &; television; VIDEO on demand; COMPARATIVE studies
- Publication
Korunk, 2021, Issue 1, p10
- ISSN
1222-8338
- Publication type
Article