We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Gendering Leadership in Vietnamese Media: A Role Congruity Study on News Content and Journalists' Perception of Female and Male Leaders.
- Authors
Hong Tien Vu; Tien-Tsung Lee; Hue Trong Duong; Barnett, Barbara
- Abstract
This study combines two research methods to explore how female leaders are portrayed in the news in Vietnam, and Vietnamese journalists' perception of female and male leaders. Content analysis indicated that female leaders are under- and misrepresented. Female leader sources seldom appear in the news. When they do, they are more likely to be interviewed on traditionally feminine issues. Survey findings demonstrated that gender stereotypes are pervasive among journalists, influencing their perception of news sources. Journalists believe male sources possess stronger work-oriented and agentic traits while female sources are more socially oriented and communal. Results confirmed role congruity theory's applicability in studying media in a non-Western country.
- Subjects
VIETNAM; JOURNALISTS' attitudes; MASS media; WOMEN leaders; GENDER role on television; GENDER stereotypes in communication; ATTITUDE (Psychology)
- Publication
Journalism & Mass Communication Quarterly, 2018, Vol 95, Issue 3, p565
- ISSN
1077-6990
- Publication type
Article
- DOI
10.1177/1077699017714224